They serve different customer demographics, provide different products, and vary in delivery schedules and fees. Amazon Fresh vs Whole Foods: A PrimerĪmazon Fresh and Whole Foods are comparable, but it’s worth understanding where they differentiate. Jeff Bezos and John Mackey each have a vision for their businesses, which provide separate services to customers. Though Amazon bought Whole Foods in 2017, the two entities operate independently from each other. ![]()
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